27 September 2008
Import Genius allows you track your competitors via their shipment records
Here is an interesting online startup which could be potentially useful in the trade wars and seems to be gaining some buzz. It’s an online service called ImportGenius (http://www.importgenius.com) which basically places US customs shipment records such as Bill of Ladings online into an indexed and searchable database which according to their website could be used to:
- Watch Competitors: Penetrate your competition. Analyze their import activity and identify their suppliers. Discover their new endeavors.
- Watch Suppliers: Monitor your suppliers by watching their inbound shipments. Identify threats and opportunities. Nab cheating factories.
Very interesting idea. Customs records are public record but apparently there is no easy method of searching them other then paying a lawyer to do so for you. Until now that is.Â More from their website:
“Imagine having unfettered access to your overseas supplier’s shipment data. You would know instantly if single-source agreements were being violated. Suppose you could receive a monthly, weekly, or daily report on your competitor’s incoming containers.”
According to an article in the washington post, companies have been using it to enforce copyright protection by hunting down the factory where the goods originated.